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TIME: Almanac of the 20th Century
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<text>
<title>
(1980) Up And Away In A Down Year
</title>
<history>
TIME--The Weekly Newsmagazine--1980 Highlights
</history>
<link 07889>
<link 00018>
<article>
<source>Time Magazine</source>
<hdr>
January 5, 1981
MAN OF THE YEAR
Up and Away in a Down Year
</hdr>
<body>
<p> Every politician, of course, is shaped by the distinctive
nature of a personal past, but few acknowledge the debt so
readily as Ronald Reagan. TIME invited the President-elect to
pinpoint the year that was most important in forming his views,
and after some mulling, he settled on 1932. That was the year he
turned 21 and went home to Dixon, Ill., a graduate of tiny Eureka
College near Peoria. Then, after a summer of lifeguarding at
Lowell Park near Dixon, he found, at radio station WOC in
Davenport, Iowa, 60 miles away, a chance to get into sports
announcing. What was the year like for the nation and the young
man who would one day lead it?
</p>
<p> The year 1932 was anything but consistent and even-tempered.
The one overshadowing constant was the Great Depression: 12
million workers were jobless, and as the months went by, more
and more banks, businesses and factories folded up. The year
slapped a brusque eviction notice on President Herbert Hoover
and handed New York Governor Franklin D. Roosevelt a ticket to
what turned into the longest White House tenure in history. It
awarded triumph to Amelia Earhart as the first woman to match
Charles A. Lindbergh's feat of a solo flight across the
Atlantic. 1932 also brought cruel tragedy to Lindbergh and his
wife: their infant child was kidnaped and murdered--the first
of the century's repetitious proofs that even heroes are not
immune to lethal violence.
</p>
<p> In Dixon (pop. 10,000) and Davenport (60,000), Americans
anguished with the Lindberghs, exulted with Earhart and
fervently argued national politics. The Dixon Evening Telegraph
came out for Hoover, who took the country, 7,813 to 7,187, on
Nov. 8.
</p>
<p> People testily debated the treatment accorded the so-called
Bonus Marchers--a plucky contingent of some 20,000 veterans
who, invading Washington to demand bonus money, got instead an
official bum's rush from Congress, backed up by troops commanded
by Army Chief of Staff General Douglas MacArthur. Was that any
way to treat men who fought in the war? The World War, that is.
It did not yet own a Roman numeral.
</p>
<p> Like Americans everywhere, the local residents of Dixon and
Davenport fumed and spatted about Prohibition, which brought
violence even to Davenport: the mysterious shooting and murder
of Bootleg Kingpin Nick Coin on the street after raids on sub
rosa saloons.
</p>
<p> But most of all, people were talking about the Depression. In
a poignant cartoon, the Dixon Evening Telegraph memorialized
dejected workers leaving a steel and wire company carrying their
lunch buckets home after being laid off. In Davenport the Union
Bank failed, a year after the American Savings Bank and Trust
Co., and the John Deere Co. shut down six plants, throwing 716
men out of work. In surrounding Scott County a monthly average
of 7,000 persons--10% of the population--were on relief,
getting beans, flour and potatoes. People were understandably
riled that Iowa farmers, angered by the low prices they were
getting at the markets, were dumping milk on the roads. That
year 38 persons committed suicide in the county, reflecting the
42% rise in Iowa's suicides since 1928, the year before the
crash of the stock market. The most popular song on station WOC
was Brother, Can You Spare a Dime?
</p>
<p> "A job, any job, seemed like the ultimate success," Reagan
recalls thinking, and the attitude was commonplace. Boys worked
as store clerks for ten hours a day to earn a dollar. Before
Reagan got the tryout at WOC that took him by bus weekly from
Illinois to Iowa through the football season, he considered
seeking a $12.50 a week post at Montgomery Ward, where his
father Jack sold shoes. In those days, $12.50 was a good wage:
at the big new A & P in Dixon, four cans of evaporated milk
cost $.19; the price of 3 lbs. of coffee was $.49, and 10 lbs.
of new potatoes went for $.23. For $.75, the Dixon dentists
would pull a tooth by the "painless method," or so said their
ads.
</p>
<p> Hard times, the wet-dry fuss, national politics--these
things obsessed Americans all year, but not to the exclusion of
all else. In Dixon, Davenport and all over, people avidly
followed sports. Baseball was the game, Babe Ruth the Hero--and
one who alone would have made the year memorable: flamboyantly
gesturing toward the centerfield bleachers where he intended to
hit the home run that would, and did, help the Yankees sweep the
Cubs in the World Series.
</p>
<p> Everybody followed the action on the radio--which everybody
was talking about more and more. The infant NBC-Red Radio Network
delivered Amos 'n' Andy into Dixon living rooms at 6 every
weekday night. Radio was such a captivating novelty that even
Reagan's maiden effort as sportscaster rated a review in the
Davenport Democrat and Leader. He narrated--for $5--Iowa's
loss to Minnesota, 21-6, before some 10,000 spectators who had
paid $2 to $3 and got rained on. Gushed the critic of Reagan's
play-by-play: "His crisp account of the muddy struggle sounded
like a carefully written story of the gridiron goings-on, and
his quick tongue seemed to be as fast as the plays." As usual,
Reagan had prepared thoroughly by practicing mock commentary at
Dixon High scrimmages.
</p>
<p> So, despite the many problems, existence was not all grim.
The luckless lined up for bread and coffee at Newman's garage in
Dixon, and yet the truth of many a young man's mood was as
remembered by Lawrence Grove, who hustled popcorn at the park
where Reagan was a lifeguard. Recalls Grove: "We really had
little sense of the Depression. We always had a good time."
Such a time, in Dixon, usually meant a day at the park,
socializing at Fluf's Confectionary, an $.08 ice cream cone at
the Prince Ice Cream Castle, roller skating for $.15 at Moose
Hall, a dance at the Masonic temple or a dinner of jumbo frog
legs for $.75 at George Papodakis' Manhattan Cafe. Or maybe the
movies.
</p>
<p> No. Above all, the moving pictures. Ronald Reagan was not the
only one with a secret yen to get onto the silver screen. The
nation's crush on Hollywood was flowering wildly in 1932; while
a few would read Ernest Hemingway's new hymn to bullfighting,
Death in the Afternoon, throngs would dig up the pennies
necessary to get them in the picture show to see Gary Cooper in
A Farewell to Arms. As things got worse, film fantasy became
more and more a handy escape; Red Headed Woman with Jean Harlow,
Winner Take All with James Cagney and Horse Feathers with the
Marx brothers. Once, the Dixon theater, which had a three-
keyboard Barton organ, imported a popular radio entertainer,
Gene Autry, for a stage appearance. But the town's 1932 movie
year climaxed with the showing (at the shocking premium evening
rates of $.50 to $1.50) of Grand Hotel. The stars: Greta Garbo,
John Barrymore, Joan Crawford, Wallace Beery, Lionel Barrymore.
</p>
<p> Now those were names to conjure with, but others were around.
Winston Churchill, bad boy of British politics, had just put out
a book titled Amid These Storms about the unhappy drift of the
democracies. Adolf Hitler was in the vestibules of German power
and would preempt the inner sanctum come January of the next
year. Joseph Stalin had the Soviet state in the palm of his
hand. In sum, all the leaders who would contrive the shape of
the midcentury world were now on stage--but little noticed.
</p>
<p> But the agonized present was enough for the American mind.
The country's main concern was to stay afloat, if possible, and
to get ahead, granted the right break. The year handed such a
break to Ronald Reagan--a regular announcing job early in 1933
for $100 a month. He was on his way.
</p>
<p>-- By Frank Trippett. Reported by Melissa Ludtke Lincoln/
Dixon and Davenport
</p>
</body>
</article>
</text>